More international, more exclusive, more experiential: the Barcelona 2025 Boat Show begins a deep transformation to position itself as the Mediterranean hub for premium nautical experiences.
Change of course
The 2025 edition of the Boat Show will not be just another one. It will mark the beginning of a new strategic phase, where quality takes precedence over quantity and focus is strengthened on major brands, professional buyers, and high-value experiences.
“We want a more selective, more curated, and more international show. We are targeting the decision-making audience,” say the organizers.
What exactly is changing?
-
Model redefinition: the show is shifting from a general showcase to a more specialized and experiential business platform.
-
Content and brand selection: more space for innovation, larger vessels, exclusive experiences, and sustainable proposals.
-
Visitor segmentation: boosting the attraction of high-net-worth international buyers, professionals, and shipowners.
-
International push: an active strategy to attract European exhibitors and those from emerging markets.
“It’s a necessary evolution. The industry has demanded it.”
The change reflects the industry’s own pulse. “Nautical demand has become more demanding, more informed, and more exclusive. We too must evolve,” explain the team behind the show.
Save the date: October 8-12, 2025
Barcelona 2025 Boat Show awaits you in its most transformative edition. You can now participate as an exhibitor, sponsor, buyer, professional, or general visitor.
See you from October 8-12 at Port Vell, Barcelona.
🔗More information:
👉Official press release of the strategic change
