The new direction of the Boat Show is not only felt at the harbor: it’s also felt in the newsrooms. The event is achieving unprecedented media impact in the first months of 2025, cementing its premium repositioning in the eyes of the public and the sector.
A wave of visibility sweeping through press, radio, and digital media
From January to March, the 2025 Barcelona Boat Show has generated continuous coverage in the main generalist, economic, and specialized media, both national and international.
In figures:
- Earned Media Total: €343,804
- PR Value Total estimated: €926,936
Over 100 mentions in outlets like La Vanguardia, El País, El Economista, ABC, Forbes, Europa Press, Metrópoli Abierta, IBI News, and Panorama Náutico.
The new story of the show: premium, experiential, and strategic
- Media outlets have enthusiastically covered the transformation of the show:
- Its model shift towards a more curated, selective, and professional event.
- The creation of new spaces like the Village and the expansion to the Port of Barcelona.
- The focus on attracting international buyers and visitors with buying intent.
“The Boat Show repositions itself as a key Mediterranean event with a more exclusive and business-oriented proposal,” said Forbes.
Presence in key media = reputation + attraction + business
This level of exposure not only generates visibility: it consolidates the brand, attracts new exhibitor brands, and strengthens the event’s commercial storytelling. Thus, the show is positioned not only as a meeting point for the nautical sector but also as a strategic player in the economic and lifestyle agenda of the city and Spain.
Next stop: October 8-12, 2025
Barcelona 2025 Boat Show has had a strong start to the year… and this is just the beginning.
Join as an exhibitor, sponsor, buyer, professional, or general visitor.
📍 See you at Port of Barcelona.
🔗 More information (SPANISH):
👉 January Clipping
👉 February Clipping
👉 March Clipping
